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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Love the brush and the buildable formula works wonders on my very blonde eyelashes


Little bit clumpy but gives great length and color’s and lasts all day


Very disappointed by this mascara as it transfers to top of lid and under eye after only an hour or so of wear


It didn’t give my lashes volume and it is not water resistant

Price


I gave this a four because i have not worn it while swimming and the price


One star off for being a little too expensive after all there are drugstore mascaras that do this exact thing at half the price


I just cannot justify spending 25 on mascara no matter how amazing


Sorry this was a waste of money for me

Packaging/appearance


I love the packaging and the brand


I love the brush and the packaging is so so cute


Love the concept and packaging but won’t be repurchasing

Competitiveness


I tried to switch to other top sellers but keep coming back


In my opinion similar to mufe smokey mascara but with a better wand


My usual picks are blinc and armani but this has edged them out

Overview

  • How are reviewers describing this item?
    full, long, size, best and tried.
  • This product has a moderate number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: over 54
    • Eye color: green
    • Skin tone: fairlight
    • Skin type: oily
    • Hair color: brown
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: over 54
    • Eye color: hazel
    • Skin tone: medium
    • Skin type: combination
    • Hair color: black
  • Our engine has analyzed and discovered that 52.3% of the reviews are reliable.
  • This product had a total of 660 reviews as of our last analysis date on Feb 19 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    This mascara is horrible when you apply it it’s super clumpy and feels like it’s weighing your lashes down it’s super clumpy and doesn’t even make your lashes long


    Posted by a reviewer on Sephora

    I applied this in the morning and it did have a mild lengthening effect and was somewhat clumpy but workable for volume the product smeared below my eyes after like 30 min and iwas t wearing any other products


    Posted by a reviewer on Sephora

    It doesnt leave a heavy gross feeling 9n my eyelashes until the next day or take forever fpr me ro clean off


    Posted by a reviewer on Sephora

    I tried several times to love this mascara but i just cant


    Posted by a reviewer on Sephora

    Since i was a teenager id always wanted to have my lashes like the magazine ads models


    Posted by a reviewer on Sephora

    But genetics are something else


    Posted by a reviewer on Sephora

    I spent way too much time looking at different brushes and trying to find one that i like


    Posted by a reviewer on Sephora

    It makes my eyelashes bushy and look like falsies without looking clumpy

Review Count History
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