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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


This is the best flat iron that i have ever used.


The vibrating plates means my hair never gets caught in the straightener and i’ve had it now for over 5 years and it works just...  Read More


It’s such a bad tool, it has a few ok features like the vibrating plates, turns off after a certain period of time, heats up to...  Read More


This product feels like it's very cheaply made.

Price


I was a little hesitant because of the price but honestly it was so worth it.


Even though it costed a fortune i'm so glad i got it.


But bang for your buck, i would say this is not worth the expense.


Ask your freidn hairstylist to sell you a good one without paying 200 bucks.

Packaging/appearance


I’m pretty sure it was a returned product already as it wasn’t packed properly.


Let's start with the packaging: a cardboard box, which i like, but the straightener itself is nested inside in this wiggly thin plastic.


The moment i opened the box, i had a feeling this wasn’t going to work out.

Competitiveness


Way better than any chi or ghd (owner then both).


I've tried multiple brands including t3 ghd remington philips etc but by far this is the best!


I didn't detect any smell while using it, and the tool itself didn't heat up any more or less than other more affordable brands.


The next time i straightened my hair, i used the chi lava to compare and it definitely was drying my hair and making it look dull.

Overview

  • How are reviewers describing this item?
    straight, best, worth, super and still.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • This product has a high number of reviews provided by VIB and ROUGE Beauty Insiders
  • Below is a list of the groups with the highest percentage positive reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: green
    • Skin tone: mediumtan
    • Skin type: normal
    • Hair color: brown
    • Haircondition: fine
  • Below is a list of the groups with the highest percentage negative reviews for each of the following attributes:
    • Age: 25-34
    • Eye color: hazel
    • Skin tone: medium
    • Skin type: dry
    • Hair color: black
    • Haircondition: chemically treated (colored, relaxed, or permed)
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 149 reviews as of our last analysis date on Aug 6 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Sephora

    The first time i used this i walked into work the next day and everyone asked if i had gotten my hair done


    Posted by a reviewer on Sephora

    This product feels like its very cheaply made


    Posted by a reviewer on Sephora

    The plates do not meet completely so when passing through a section you have to clamp down very hard and go over the section several times to catch all of it


    Posted by a reviewer on Sephora

    I was never able to get my hair to look silky and stay smooth


    Posted by a reviewer on Sephora

    Additionally my hair felt like straw after using this


    Posted by a reviewer on Sephora

    I have healthy mid length hair and this made it feel like i had extreme damage after only 2 uses


    Posted by a reviewer on Sephora

    I assumed this product would be similar in quality especially given the price point


    Posted by a reviewer on Sephora

    I’ve had this straightener for 9 years and i finally have to replace it

Review Count History
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Price History
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