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The photos are straight after bleaching - haven't used a toner. Very pleased. There is hardly any damage to the hair it feels soft and healthy.

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Very efficient with a properly selected oxidant guarantees a beautiful platinum hair color

Best bleach i’ve used and don’t get charger vat like in the hair shops

I bought this with the welloxon 30vol developer after getting fed up with box bleach never working

A lot of it really bleached my dark hair like enough to go silver although it took 2

Would have saved me a fortune in hairdressing fees

Much better value for money on amazon than in sally’s

Item spot on and quick delivery wife is happy 😊

It came well packaged and with a scoop

It arrived as pictured sealed and came with a little measuring cup

Have used this for years previously but i tried a competitor brand last time as people were raving about it

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false, good, great, english and best.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has determined that the review content quality is high and informative.

Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 44.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 2,230 reviews as of our last analysis date on Apr 24 2024.