A

Fakespot review grade

A

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

I was unsure at first as it was not turning purple after being mixed like it does with the ash but i was very happy with the results

I am in love with the results

Wish it had an expiration date on box or product

I used the pale platinum with the 20 developer and let it sit for 2025 minutes

Packaging/appearance

Ive tried other wella toners and their okay but this really took out all of the brassiness

Overview

How are reviewers describing this item?
yellow, color, blonde, pale and purple.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1340.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 1,640 reviews as of our last analysis date on Aug 17 2021.