Richard brodie's book isn't the definitive'science of memetics', as some on this page have faulted him for, nor is it intended to be. Brodie accomplishes far more than many of the unsatisfying attempts to make memetics a full fledged science. Those wh...  Read More

Richard brodie's, virus of the mind, presents what has proven to me the most practical use of the idea of memes. Brodie makes abundantly clear how little we need to cling to the known devil and how pleasant a task it is to cast it off. He explains how...  Read More

The avatar course is like the continuing or an action step to discover al these sabotaging memes you hold. If you have an open mind this book is an adventure. Illuminating and a bit scary.

This is the real strength of the book, and partly why it has proven to be so popular. In short, the book is worth reading for those trying tounderstand why they buy so much useless stuff, or wondering why a song stays stuck in their head.

In religion explained, boyer provides a more in depth and comprehensible discussion of neuroreligion. According to boyer, superstition is a big part of why we believe. Religion is a product of personal relevance, uniqueness and groupishness.

A book that is just a polemic against (i'm not really sure what it was so poorly argued) isn't much of a book. There is a very low content/noise ratio as it delivers very few ideas, and then expounds upon the same ideas over and over again. However, b...  Read More

He positions himself on a high horse above it all, explaining that he has disinfected himself from the memes of his culture.