Posted by a reviewer on Amazon

The book is an interesting read for those of us who wonder about why and how the modern viral growth worked for hotmail and facebook but it does not go deep enough for the entrepreneurs who may want to take their chances and apply the new approach

Posted by a reviewer on Amazon

But it turns out that these forces are not so new after all viral loop is also the story of how the tupperware company used the oldfashioned kind of social networkingwordofmouth and parties to expand into a cookware giant

Posted by a reviewer on Amazon

After reading viral loop my vision for what is possible today is forever changed

Posted by a reviewer on Amazon

Any one in business today is missing the boat and out of the loop if they havent read viral loop

Posted by a reviewer on Amazon

These creation stories have the pacing and drama of miniature thrillers and then the writer wraps the whole thing in an incredibly provocative premise about how viral loops lie at the root of all of these services

Posted by a reviewer on Amazon

The ideas alone would make this a mustread book for understanding just how a twitter seemingly comes out of nowhereand how you might create the next twitter

Posted by a reviewer on Amazon

Some critics of this book argue that the book could have been condensed to only a few pages

Posted by a reviewer on Amazon

But thats like criticizing a ferrari for being painted red