Very pleasant scent with a calming effect. The scent is strong while shampooing, but doesn’t really linger too much afterwards.

As a professional dog groomer, pet magic is the only shampoo i use now. My dog is clean after using this product, so clean in fact her fur squeaks when i am rubbing/rinsing the shampoo out of her coat. Moisturizing - helps my dog's itching.

It is easy to apply and rinse. It also rinses off easily. It is thin but really foams up nicely when you scrub your pup.

It washes out easily and he is so shiny and fluffy and there has not been one instance of itchiness. Her hair becomes silky, soft and shiny. She scratches a lot less.

It is runny, but it lathers up an insane amount. Lathers nicely and rinses well. It takes very little product to create the clean smell and lather.

This is probably a good light shampoo for very light washing. It is not good for deep cleaning or dogs with thick fur.