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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Sold by Douglas Van Praet
Company Product Reviews Grade:A

In category Marketing & Sales


Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews


Analyzed on:Jan 19, 2018
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You can trust the reviews of this product.

4.65.00.0

Analysis overview

Our engine has discovered that over 90% high quality reviews are present.
This product had a total of 54 reviews on Jan 19 2018.
Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
Our engine has determined that the review content quality is high and informative.
Interesting tidbit: the most used word by reviewers is book.
How are reviewers describing this item?
unconscious, new, most and good.

Reviews summary

If you read only one new book in marketing this year, this is the book to read!

I really like the seven steps to behavior change outlined in this book and i will use it as a reference guide for applying neuroscience to my marketing programs in the future



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[["book", 156], ["marketing", 95], ["read", 84], ["how", 59], ["his", 46], ["unconscious", 39], ["why", 36], ["people", 36], ["understand", 34], ["new", 30], ["from", 29], ["branding", 29], ["behavior", 28], ["who", 28], ["about", 27], ["books", 27], ["well", 27], ["author", 23], ["most", 23], ["brands", 22], ["our", 22], ["good", 22], ["their", 22], ["neuroscience", 22], ["recommend", 22], ["students", 21], ["examples", 20], ["like", 20], ["human", 19], ["approach", 19], ["great", 19], ["into", 18], ["create", 18], ["insights", 17], ["brand", 17], ["know", 17], ["reading", 17], ["way", 16], ["consumers", 16], ["teach", 16], ["makes", 15], ["van", 15], ["steps", 15], ["product", 14], ["work", 14], ["consumer", 14], ["buy", 14], ["time", 14], ["worth", 14], ["marketers", 14], ["need", 14], ["think", 14], ["brain", 14], ["change", 14], ["mind", 13], ["praet", 13], ["many", 13], ["important", 13], ["gives", 13], ["interesting", 13], ["research", 12], ["neuromarketing", 12], ["world", 11], ["say", 11], ["behaviour", 11]]

Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews




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