Posted by a reviewer on Amazon

The biggest mistake companies make is spending all their time working on the booth and what is in it but no time on training the staff to engage customers and potential customers

Posted by a reviewer on Amazon

Every year millions of people waste money attending trade shows because they dont know what to do there to take advantage of these live events

Posted by a reviewer on Amazon

If you only read one book before hitting the trade show circuit…it must be this one

Posted by a reviewer on Amazon

I would like to start by first addressing the lady who gave the book of 1 star review by simply stating that you may have missed the point of the book

Posted by a reviewer on Amazon

It can be damn hard work

Posted by a reviewer on Amazon

It is possible that they never discover the charms of your company and its products all because a sales person was busy talking to a colleague or playing with their mobile phone

Posted by a reviewer on Amazon

This is what is happening at a trade show when the totality of all expenditure is considered

Posted by a reviewer on Amazon

You probably don’t intentionally set out to alienate your prospective customers yet the signals being sent out can speak louder than words