The text is short, pithy, and powerful. The quintessential question surrounding this book does it work? Inspiring and important intro to this world.

This is marketing is a new take on marketing. It focuses on how to make the smallest viable market a success. It's not about broadcasting your message, it's about finding who you should tailor it to and broadcast it to.

This book is dealing in driving principles and not in guerilla tactics. Reading it is just the beginning of the process of making your relationship to marketing healthier. This book contains bite-sized pieces of marketing philosophy, strategy, and wis...  Read More

What people want is the shelf that will go on the wall once they drill the hole. Tell a story that matches the built-in narrative and dreams of that tiny group of people. This is what you can do to set yourself up for success and stay ahead of the cur...  Read More

We tell ourselves stories. Well written and organized with tons of real life stories. Numerous ah-ha moments.

This is marketing might be helpful. It's more like a little chit chat about marketing! Then godin vaguely talks about. Sg is great - and should do definitely better than this.

His chapters are very short and without any depth. It starts out by tearing down what you might believe is working. Lack of focus and explanation, no direction, no summary, unobvious metaphors.

It almost feels rude to say this - but the book did very little in the way of making me think. This book itself truly fails to do that. It only serves the author. But this book has no substance.

This is the only way to understand the one-star and five-star reviews that every bestselling book on amazon receives. This tactic is unethical to consumers and violates amazon's review policy. This is why a book with re-purposed content from a blog ca...  Read More