Under caldwell’s leadership the advertising slogan was “quality is job one

Under caldwell’s leadership the advertising slogan was “quality is job one  Read Less

Production costs were skyhigh and product quality was rock bottom

Production costs were skyhigh and product quality was rock bottom  Read Less

Smugness complacency and the dominance of financial staff in american car companies kept the quality down while japan stepped i...  Read More

Smugness complacency and the dominance of financial staff in american car companies kept the quality down while japan stepped in and took their lunch money  Read Less

But he paid a terrible price battling his father and died from an ulcer age 49

But he paid a terrible price battling his father and died from an ulcer age 49  Read Less

Detroits response was cost cutting and arrogance which placed ford and chrysler in dire financial straits

Detroits response was cost cutting and arrogance which placed ford and chrysler in dire financial straits  Read Less

He ends with a warning that this not only wiped out american jobs but left the companies permanently weakened in the face of th...  Read More

He ends with a warning that this not only wiped out american jobs but left the companies permanently weakened in the face of their foreign competition  Read Less

The us auto industry had to be dragged into the new century finally providing good gas mileage bettermade cars that lasted long...  Read More

The us auto industry had to be dragged into the new century finally providing good gas mileage bettermade cars that lasted longer than 3 or 4 years and service facilities for cars that needed some repair work as well as warranties none of which were provided until foreign car competition arrived  Read Less