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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

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Pros

David meerman scott's latest book, the new rules of sales and service, is a business wake-up call. This one does not disappoint! Scott does it again! Says author and marketingmarketer.

It is your blind spot in sales and customer service that you need to worry about. He explains and gives examples about how you can engage clients and customers in a way that will allow your song to be heard above all the digital noise. Must read for t...  Read More

In a personable and candid voice, david practices what he preaches in this book. David's research confirms blogging is far from dead. Whether you are a small biz operator such as myself, a sole practitioner or part of a multi-national, this book is fo...  Read More

Selling is about being agile, adaptable. Convey stories about the company's products / services aligning with the customer's view of themselves. The inc. Ceo needs to read this, the entrepreneur looking for an investor, the student majoring in journal...  Read More



Cons

I kept falling asleep as i read it. I am sure it has information but i kept.

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Highlights

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Quality


It is about providing them with the right information to help them buy not giving them the information you want them to have


The buyers journey is definitely not linear


Start using social tools to connect personally with the audience not just as a marketer but as salespeople and customer service agents


David meerman scott sounds off an inspiring signal to large and small businesses with the message you have one realtime chance ...  Read More

Competitiveness


Long form content may be the best social tool in authentically demonstrating one companys truth to a competitors public relations spin


Its also a unique book because it reflects david meerman scotts firsthand interactions with entrepreneurs and marketers through...  Read More


But when it comes to sales and customer service there is so much work to be done that those organizations that are operating wi...  Read More


Im a huge fan and student of david meerman scotts teachings

Overview

  • How are reviewers describing this item?
    new, social, content and real-time.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 85 reviews as of our last analysis date on May 9 2022.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    If you have identified your buying persona correctly then youll absolutely know how your story will resonate with them


    Posted by a reviewer on Amazon

    David meerman scott once again peers around the corner to see the future of how sales and service will operate from now on


    Posted by a reviewer on Amazon

    However at the time most industrial marketers did not list “marketing and pr” as a critical skill set


    Posted by a reviewer on Amazon

    I am the 3rd generation owner of a major appliance dealership in the nyc metro market and i kind of had a head start on some of the things that he would eventually talk about in this book specifically that sales professionals had to stop selling and turn more into service and information brokers


    Posted by a reviewer on Amazon

    Or as another noted marketing blogger coined trust agents


    Posted by a reviewer on Amazon

    The appliance dude kept gaining momentum and was then discovered by the president of viking range who loved a few vikingrelated videos that i cut that lead to him flying me to kbis the largest industry show last february to introduce him at a major viking event


    Posted by a reviewer on Amazon

    But david breaks things down in a way that allows you to see the value of content and translate it into realworld tactics you can put to work


    Posted by a reviewer on Amazon

    It used to be that when your refrigerator broke down you went to the appliance store where a salesperson preached about the latest and greatest features of the newest product their company was trying to sell

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.