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Pros & Cons
Pros
David meerman scott's latest book, the new rules of sales and service, is a business wake-up call. This one does not disappoint! Scott does it again! Says author and marketingmarketer.
It is your blind spot in sales and customer service that you need to worry about. He explains and gives examples about how you can engage clients and customers in a way that will allow your song to be heard above all the digital noise. Must read for t... Read More
In a personable and candid voice, david practices what he preaches in this book. David's research confirms blogging is far from dead. Whether you are a small biz operator such as myself, a sole practitioner or part of a multi-national, this book is fo... Read More
Selling is about being agile, adaptable. Convey stories about the company's products / services aligning with the customer's view of themselves. The inc. Ceo needs to read this, the entrepreneur looking for an investor, the student majoring in journal... Read More
Cons
I kept falling asleep as i read it. I am sure it has information but i kept.
Highlights
Quality
It is about providing them with the right information to help them buy not giving them the information you want them to have
The buyers journey is definitely not linear
Start using social tools to connect personally with the audience not just as a marketer but as salespeople and customer service agents
David meerman scott sounds off an inspiring signal to large and small businesses with the message you have one realtime chance ... Read More
Competitiveness
Long form content may be the best social tool in authentically demonstrating one companys truth to a competitors public relations spin
Its also a unique book because it reflects david meerman scotts firsthand interactions with entrepreneurs and marketers through... Read More
But when it comes to sales and customer service there is so much work to be done that those organizations that are operating wi... Read More
Im a huge fan and student of david meerman scotts teachings
Overview
- How are reviewers describing this item?
new, social, content and real-time. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 85 reviews as of our last analysis date on May 9 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
If you have identified your buying persona correctly then youll absolutely know how your story will resonate with them
Posted by a reviewer on Amazon
David meerman scott once again peers around the corner to see the future of how sales and service will operate from now on
Posted by a reviewer on Amazon
However at the time most industrial marketers did not list “marketing and pr” as a critical skill set
Posted by a reviewer on Amazon
I am the 3rd generation owner of a major appliance dealership in the nyc metro market and i kind of had a head start on some of the things that he would eventually talk about in this book specifically that sales professionals had to stop selling and turn more into service and information brokers
Posted by a reviewer on Amazon
Or as another noted marketing blogger coined trust agents
Posted by a reviewer on Amazon
The appliance dude kept gaining momentum and was then discovered by the president of viking range who loved a few vikingrelated videos that i cut that lead to him flying me to kbis the largest industry show last february to introduce him at a major viking event
Posted by a reviewer on Amazon
But david breaks things down in a way that allows you to see the value of content and translate it into realworld tactics you can put to work
Posted by a reviewer on Amazon
It used to be that when your refrigerator broke down you went to the appliance store where a salesperson preached about the latest and greatest features of the newest product their company was trying to sell
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