What does this mean?
Ask Fakespot Chat questions about this productAlpha
Initializing Fakespot Chat
System error,
Add detailed feedback
Message
Loading suggested questions
Suggested Questions
Suggested Questions
No suggested questions were found
Highlights
Quality
Scott breaks down blogging and podcasting how these tools are useful and how even the most computer illiterate person can blog ... Read More
Its by far the best book for getting marketing and pr folks up to speed on the holistic changes that have come to our industry ... Read More
Scott warns us not to get too infatuated with the platform itself because todays hottest social media site could be tomorrows myspace
As with any strategic marketing plan the goals and objectives must still support and be consistent with the corporate level strategic plan
Packaging/appearance
Additionally i was pleased to study expert insights from someone who built his career on the blogosphere
David meerman scott was way ahead of the pack
Competitiveness
I found david meerman scotts book to be an excellent resource to utilize for target marketing and strategic positioning
David meerman scott has always been a great inspiration to me
Since search engines are the starting point of internet browsers you need to understand how to become a competitor to big busin... Read More
This principle teaches us that while marketers previously competed to reach customers in the center of the bell curve now they ... Read More
Overview
- How are reviewers describing this item?
new, social, great, good and through. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 305 reviews as of our last analysis date on Jan 26 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
The new rules of marketing and pr clearly present the communications revolution that has transformed the marketing and pr industries
Posted by a reviewer on Amazon
Although i haven’t read this book in years i’ll revisit a couple chapters at least once a month for guidance on how to best leverage a particular promotional medium for more sales or how to better send out press releases to get published
Posted by a reviewer on Amazon
I found very interesting the concept of buyer persona the buyer profile every company should come up with before to decide the communications strategy
Posted by a reviewer on Amazon
There are too many tools out there a marketer should pick just the ones that matter for that company
Posted by a reviewer on Amazon
He touches on blogging search engine optimization web site building and such so you can be an effective marketer on the web and reach your buyers where they are looking for you
Posted by a reviewer on Amazon
Although the books message may not appear as revolutionary as it once was when it was first published back in 2006 it still offers a load of fresh thinking for marketing professionals who might not have been fully onboard with the latest developments and the new rules in the field
Posted by a reviewer on Amazon
Finally the book will offer you a comprehensive overview and the details on various online media platforms and the recipe on how to create your own online marketing and pr plan using blogs podcasts video etc
Posted by a reviewer on Amazon
However he doesnt throw the baby out with the bathwater in other words scott still emphasizes the importance of content and that no matter how readily marketers can now connect with customers via social media and blogs the content must still be the driving force behind any campaign
Review Count History
Ask Fakespot Chat questions about this productAlpha
Initializing Fakespot Chat
System error,
Add detailed feedback
Message
Loading suggested questions
Suggested Questions
Suggested Questions
No suggested questions were found
