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Pros & Cons
Pros
It's easy to read and comprehend. Far from beating a dead horse, his tendency to include references and lessons from earlier chapters aptly serves to maintain an on-going relationship with the reader. The skills and insight delineated in the previous ... Read More
The new rules of marketing & pr by robert scoble is published by simon & schuster. The book is a must-read for all public relations practitioners in-training and veteran practitioners who need a little retraining on the new rules of marketing and ... Read More
This is the third edition of a book that some people refer to as the new marketing encyclopedia. The book steers the reader into use of services and applications that are incredibly user-friendly. This book is a good read for marketing professionals t... Read More
This book is a roadmap to pr stardom for the willing and ambitious. This is a good, comprehensive (audio) book for the beginner to intermediate online marketer.
David explains how to drive your customers through the buying process from start to finish. Focus time and money on those platforms and channels where the buyer personas for a specific product are. The book is inspiring as a call-to-action for markete... Read More
Cons
This book is wildly sophomoric. I never once bonded with author david scott.
Highlights
Quality
Easy to read lots of useful info and case studies
Real world concepts and strategies that are relevant and effective
What worked yesterday often produces a failure today
This book is not written with technical people in mind so if youve spent the last decade of your life plugged into an ipod whil... Read More
Price
My biggest takeaway was the value of video blogging
Expensive advertising and media relationships through public relations are no longer necessary due to the instant exposure that... Read More
Gaining wynne resorts millions of dollars of free publicity
Read it its worth the price of the book
Shipping
The order was prompt and exactly what i needed thank you
I can only comment that it arrived in a timely manner and was in good condition
Packaging/appearance
It is packed full of valuable information
Competitiveness
This principle teaches us that while marketers previously competed to reach customers in the center of the bell curve now they ... Read More
We as individuals are essentially brands so even if you arent a cmo executive or in the media industry at all this book has val... Read More
I can now better direct myself and others as we implement many of the strategies and methods described in the book to get our b... Read More
You cant do any better than dms
Overview
- How are reviewers describing this item?
new, social, great, good and online. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 395 reviews as of our last analysis date on Mar 21 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
As a new author i know very little about marketing
Posted by a reviewer on Amazon
The author includes relatable examples and uptodate marketing information
Posted by a reviewer on Amazon
I found this book on amazon and ordered it to meet the reading requirement for an upper level journalism and media studies course at college
Posted by a reviewer on Amazon
I was a journalist for many years and then worked in a government pr position and in both capacities was inundated with tons of useless expensive pr junk assembled by madison avenue pr firms at great cost to their clients
Posted by a reviewer on Amazon
I laughed at nearly all of it
Posted by a reviewer on Amazon
I wish i had saved it to show my current clients as examples of how not to spend their money
Posted by a reviewer on Amazon
I can now better direct myself and others as we implement many of the strategies and methods described in the book to get our brand and message to our global market
Posted by a reviewer on Amazon
I got so many new good ideas from this that my head was buzzing
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