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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

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In category Business & Money


Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews


Analyzed on:Jun 7, 2016
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You can trust the reviews of this product.

4.95.00.0

Analysis overview

Our engine has discovered that over 90% high quality reviews are present.
This product had a total of 32 reviews on Jun 7 2016.
Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
Our engine has determined that the review content quality is high and informative.
Interesting tidbit: the most used word by reviewers is marketing.
How are reviewers describing this item?
mindful, big and better.

Reviews summary

Current times with big data driving decisions, and everyone having ideas on how company marketing should be, nirell invites marketers to think, and be mindful of their relationships with their customers

Great lisa nirell’s new book, “the mindful marketer” offers a rare treat of extensive primary research combined with deep insights on buddhism, mindfulness, and marketing strategy

Marketing has become both an art and a science

Two forces are of special interest to me: customer-centrism that barbara bund introduced in the outside-in corporation: how to build a customer-centric organization for breakthrough results (2005) and data-driven marketing initiatives based on analytics that have the greatest appeal to the given demographic segment



Review Count

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[["marketing", 223], ["book", 125], ["mindful", 87], ["lisa", 80], ["data", 64], ["how", 63], ["marketer", 62], ["nirell", 56], ["their", 48], ["business", 47], ["read", 47], ["o", 45], ["her", 45], ["marketers", 42], ["leaders", 39], ["insights", 39], ["help", 35], ["big", 32], ["sales", 30], ["initiatives", 30], ["from", 30], ["who", 29], ["better", 28], ["into", 28], ["mindfulness", 28], ["work", 27], ["inner", 26], ["our", 25], ["many", 24], ["decisions", 24], ["cmos", 23], ["approach", 23], ["great", 23], ["about", 22], ["us", 22], ["advice", 22], ["being", 21], ["become", 21], ["world", 21], ["highly", 21], ["anyone", 21], ["best", 19], ["practical", 19], ["professionals", 18], ["find", 18], ["data-driven", 18], ["strategy", 18], ["research", 18], ["customer", 18], ["successful", 17], ["reading", 17], ["guru", 17], ["most", 16], ["executives", 16], ["way", 16], ["understand", 16], ["between", 16], ["recommend", 16], ["executive", 15], ["strategies", 15], ["pages", 15], ["other", 15], ["analytics", 15], ["new", 15], ["organization", 15]]

Fakespot Review Grade

A
Our analysis detected over 90% high quality reviews




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