Super useful book. As an entrepreneur I try to solve a problem but when it comes to monetization books like The Membership Econ...  Read More

Super useful book. As an entrepreneur I try to solve a problem but when it comes to monetization books like The Membership Economy tell you how, probably better than most of executive courses if you don't count networking;)Easy reading, great examples for everyone thinking about transformation of their business.  Read Less

This book contains many important ideas about how people interact with organizations. While people's loyalty and evangelism ab...  Read More

This book contains many important ideas about how people interact with organizations. While people's loyalty and evangelism about organizations that share their values is not new, the rise of the internet has created many mechanisms that facilitate membership in communities and organizations in new and profound ways.Whether for-profit or non-profit, organizations that grasp the importance of building strong communities and relationships with their members benefit in a multitude of ways. This book explores this idea in the modern world by examining different types of membership organizations--from digital subscriptions, online communities and social networks, loyalty programs, traditional membership companies, small businesses, non-profits, professional societies and trade associations.In the book, Robbie Kellman Baxter examines several of these organizations and how they have used the concept of membership to engage. As the author is from Silicon Valley, many of the examples that she discusses are from technology companies. However, tech companies are where a lot of the concepts of membership are being applied in new ways so that is not that surprising. Along with citing the examples, Baxter discusses ways in which organizations can learn from their example and implement these ideas.All in all, this is a comprehensive and detailed treatment of membership and community in organizations. If you're interested in ways that you can implement these important ideas into your organization (and you should be), definitely give it a thorough read.  Read Less