Posted by a reviewer on Amazon

Tony's name came up around debates about what sourced challenger and had challenger indeed replaced spin and solution selling methods of old.

Posted by a reviewer on Amazon

Thinking strategically is never simple, nor is establishing a trusted advisor relationship with c-level executives.

Posted by a reviewer on Amazon

You'll start seeing yourself get up-leveled in deals and your real-time feedback resonating right up to the cfo and ceo.

Posted by a reviewer on Amazon

This isn't one of those over-reaching parables where characters say and do things that are utterly unrealistic and laughable.

Posted by a reviewer on Amazon

The joshua principle is a work of fiction and a treatise on making the complex sale.

Posted by a reviewer on Amazon

The author uses familiar archetypes that have become common among business authors: the arthurian parzival and jung's wise old man.

Posted by a reviewer on Amazon

Most such attempts to convey business and leadership principles have failed, regardless of weeks on best-seller lists.

Posted by a reviewer on Amazon

It was almost like being included in private conversations that gave me a perspective i would not acquire otherwise.