What does this mean?Overview
- How are reviewers describing this item?
ethical, legal, good, common and written. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 6 reviews as of our last analysis date on Sep 13 2018.
Reviews Summary
This is a general business book rather than one about marketing though there are some great examples from the marketing world like the oil pipeline company that as part of a court settlement had to run ads acknowledging culpability in a pipeline rupture that polluted 23 miles of river
I read the book and then decided to use it as complementary reading in my teaching of a governance and ethics
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