I was very impressed with the writing and content of this book it is very engaging and accessible

I was very impressed with the writing and content of this book it is very engaging and accessible  Read Less

Great read very informative and the authors entreprenurial stand point and no punches pulled style was refreshing

Great read very informative and the authors entreprenurial stand point and no punches pulled style was refreshing  Read Less

This book is by turns frightening and funny depressing on the demise of quality print journalism and visionary on the possibili...  Read More

This book is by turns frightening and funny depressing on the demise of quality print journalism and visionary on the possibility of a tuitionfree university  Read Less

Drawing parallels with the basic human condition neatly illustrates his concepts and conclusions

Drawing parallels with the basic human condition neatly illustrates his concepts and conclusions  Read Less

Feels as timely and relevant to us now in 2018 as previous digital commentaries such as the long tail and the search were in th...  Read More

Feels as timely and relevant to us now in 2018 as previous digital commentaries such as the long tail and the search were in the midnoughties  Read Less

Amazing book if you are into business world

Amazing book if you are into business world  Read Less

This examination takes place at a very interesting time for as author scott galloway makes abundantly clear the only competitio...  Read More

This examination takes place at a very interesting time for as author scott galloway makes abundantly clear the only competition the four face is from each other and the race is now on between them to become the premier operating system  Read Less

The first half of the book looks at the history of retail and the business strategies of each of the four such as the inspired ...  Read More

The first half of the book looks at the history of retail and the business strategies of each of the four such as the inspired decision to transition apple from a tech to a luxury brand and to move into retail whilst the second half chiefly considers the four’s relations with governments and competitors and suggests future trends  Read Less