The book dives into 5 barriers to persuading someone and ways to overcome those barriers. The process of mediation requires parties to change their stance from dwelling on their grievance to mutually problem-solving where the problem is the dispute. T...  Read More

Rhetoric is a rigorous and eloquent narrative. The ideas are subtle yet profound and it has helped me formulate ideas i've understood since forever but had a hard time putting into words. His vivid examples bring the concepts to light.

It is easy to extrapolate its strategies to use in your own life, or at least to better understand the ways that marketers and change-makers do what they do. Puede funcionar como una guía de consulta al momento de diseñar una estrategia de convencimie...  Read More

This is a great book that helps explain the application of psych research. Pages of intrigue and exploration of the things that bar people from changing. This book promises to help you convince anyone of anything and it delivers.

In the catalyst, jonah berger shows how the minds of even bigots can be changed. In a separate chapter for each, berger thoroughly explains how to catalyze principled persuasion. Jonah berger is a gifted storyteller and brings out one insight after th...  Read More

The author makes some valuable points, but they become mired in mind-numbing anecdotes of questionable value as they only consider a small portion of today’s consumer psyche. This is mediocre academic research -heavily reliant on anecdotal stories- th...  Read More

Jonah berger makes the false claim on page 93 that there are no links between vaccines and autism. He also seems to mistakenly believe that most people trust the cdc. Because of this, many of his assertions are likely incomplete, irrelevant, and not a...  Read More

In addition to the content being weak, the writing is shockingly bad. My issue with this book is that it relies on trickery to get one's way. Bullying people into submission does not work.