I was drawn to this mainly for 3 reasons 1 being cruelty free2 the coloursand 3 for good reviews and i admit even with all these i was still a little dubious as every lippy lip gloss that i have ever purchased that state long lasting either make your lips so dry it you cracks and leaves them sore or just slides off that only lasts long if it is on your drink cup and never seems to come off no matter how hard you scrub yep had a few like that lolhowever this is stunning colour is just as shown on picture l have purchased one in twilight the other in assasin passion love them bot