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Fakespot Review Analyzer Report

Sun-In Spray-In Hair Lightener Original - 47 fl oz

Sun-In Spray-In Hair Lightener Original - 47 fl oz

Sold by Sun-In
Company Product Reviews Grade:B

In category Beauty


Fakespot Review Grade

C
Our analysis detected 20.3% low quality reviews


Analyzed on:Apr 16, 2018
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2.95.00.0

Analysis overview

Our engine has analyzed and discovered that 79.7% of the reviews are reliable.
This product had a total of 283 reviews on Apr 16 2018.
Our engine detects that in general the reviewers have a mixed positive and neutral sentiment.
Interesting tidbit: the most used word by reviewers is hair.
How are reviewers describing this item?
brown, blonde, color, dark and light.
Our engine has detected that Amazon has deleted and scrubbed reviews from this listing. We approximate total reviews deleted to be 1.
Previous analysis of this listing was an D grade.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

I wanted a quick way to fade that horrible brown so i did some research and found that people were actually using this magical solution to lighten their dark hair! i have dark brown hair and i did an ombré thing with my hair with a loreal ombré kit but it ended up coming out light brown but with the sun in, it became really light golden brown!



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Unreliable Reviewer
Ms Lee
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Correlation with other fake reviewers' profile data and language.

Unreliable Reviewer
Cassi Britt
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Language utilizes many superlatives or is suspiciously positive
✓ Correlation with other fake reviewers' profile data and language.

Unreliable Reviewer
Tracey Chavez
Reviewer Analysis:
✓ Reviewer account looks to be generated by automation
✓ Correlation with other fake reviewers' profile data and language.


[["hair", 226], ["product", 57], ["brown", 51], ["sun", 49], ["blonde", 48], ["using", 35], ["color", 34], ["dark", 34], ["sun-in", 31], ["light", 30], ["natural", 28], ["highlights", 27], ["spray", 24], ["great", 21], ["like", 18], ["works", 17], ["love", 16], ["roots", 16], ["time", 15], ["lighten", 15], ["years", 14], ["naturally", 13], ["about", 13], ["dye", 12], ["blow", 12], ["week", 12], ["damage", 12], ["lightening", 12], ["lighter", 12], ["over", 11], ["well", 11], ["since", 11], ["looking", 11], ["results", 11], ["first", 11], ["orange", 11], ["dryer", 11], ["golden", 11], ["looks", 11], ["people", 11], ["salon", 10], ["dry", 10], ["blond", 10], ["red", 9], ["bleach", 9], ["give", 9], ["every", 9], ["few", 9], ["medium", 9], ["from", 9], ["darker", 9], ["turned", 9], ["look", 8], ["how", 8], ["little", 8], ["who", 8], ["black", 8], ["nice", 8], ["lemon", 8], ["again", 8], ["stuff", 8], ["many", 7], ["same", 7], ["during", 7], ["days", 7]]

Fakespot Review Grade

C
Our analysis detected 20.3% low quality reviews




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