Posted by a reviewer on Amazon

This could be seen as a succinct replacement for the much more verbose “thinking fast and slow” as they both cover the same topic conscious vs subconscious visàvis behavior

Posted by a reviewer on Amazon

It seems the recent batch of cognitive books for popular consumption all present the results of the same experiments and while this book does a better job than several others ive recently read like incognito the experiments themselves or their common interpretation are not compelling

Posted by a reviewer on Amazon

These experiments purport to show that it takes longer for people to process certain positive attributes with certain group tags black jewish mexican than with other group tags white male

Posted by a reviewer on Amazon

While there are undoubtedly plenty of latent isms around the fact that many people will associate nobel laureate with male is not sexism but a statistically probable guess as there are in fact many more male nobel laureates than female ones

Posted by a reviewer on Amazon

That does not imply that a person who correctly notes that probability is opposed to a female winning that prize or has any normative position about whether more females can or should win it it just reflects the fact that today if you know nothing about a person other than that she won the nobel guessing that the winner is male comports with factual statistics

Posted by a reviewer on Amazon

This one comment aside which applies to several experiments presented in this other books overall this book is far more evenhanded in presenting our current state of knowledge than several of its competitors without pushing any political agenda

Posted by a reviewer on Amazon

A fascinating book about the influences of the unconscious mind on how we see things how we judge things and even on how our memory of people and events becomes distorted

Posted by a reviewer on Amazon

Ive come to believe people truly believe these things happened and arent lying its just their brains way of dealing with events