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Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

Margo gives the us a clear insight of how to understand advertising and how to get noticed in the marketplace. This book takes you inside the day to day work experience of advertising/marketing agencies.

This book makes one believe the unthinkable is thinkable. It gives real life examples and realistic tid bits on everything from typography to graphic images sprinkled with lively examples.

Each chapter is like a mini-course in each chapter. I recommend this book to anyone who is in the creative field or longs to tap into their creative potential. This well written and entertaining book is a great resource and one that i will continue to... Read More

Margo berman's enthusiasm and expertise for creativity and advertising really shine through on every page of this book. Berman is a brilliant author! Berman's books are a gem!

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

And would want to be a part of coming up with the big idea

This book along with the copywriters toolkit and the brains behind great ads campaigns is a great text to add to your bookshelf

Competitiveness

Margo bermans book enabled me to put new ideas into play and create a campaign that resonated with customers

Overview

How are reviewers describing this item?
creative, great, most, every and each.

Our engine has profiled the reviewer patterns and has determined that there is high deception involved.

This product had a total of 27 reviews as of our last analysis date on Nov 1 2023.