Posted by a reviewer on Amazon

It is an unconventional read that doesnt flow as poetically as a novel and lacks the organized structure of a harvard business review publication

Posted by a reviewer on Amazon

He tells the story of apple trying in vain to convince windows customers to switch to mac os

Posted by a reviewer on Amazon

Sort of like interrupting someone with a bargain as they are making their way to board an airplane no matter how good the bargain people arent in the frame of mind to accept it

Posted by a reviewer on Amazon

It wasnt until apple changed peoples mindset by getting them to accept the ipod

Posted by a reviewer on Amazon

Once customers say yes to the ipod it opens their worldview to accept other apple products that they were previously not open to

Posted by a reviewer on Amazon

By starting a cascade of flips apple is flipping customers from pc to mac at a growing rate

Posted by a reviewer on Amazon

This example mirrors seths statement that disrespectful method of communication quickly turns into no communication

Posted by a reviewer on Amazon

The final key point i learned from seth is that in todays web 2