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  • How are reviewers describing this item?
    great, soft, good, dry and curly.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 8988.
  • Previous analysis of this listing was an C grade.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 33.2% of the reviews are reliable.
  • This product had a total of 11,296 reviews as of our last analysis date on Aug 2 2020.


Most positive reviewquestion

Love this quality and smell to take care of my hair!

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

I have very damaged hair. I mean damaged of to the hair's core, not just the cuticles.At first I saw some improvements but not ...  Read More

Least authentic reviewquestion

I fried my hair and this is sooooo good! The smell is so amazing.

Helpful Insights


    Posted by a reviewer on Amazon

    Almost impossible to deal with.

    Posted by a reviewer on Amazon

    I have read some other reviews before i purchased this item.

    Posted by a reviewer on Amazon

    Not worth it if you are buying it for that purpose.

    Posted by a reviewer on Amazon

    The website does not mention anything about it having keratin.

Review Count History
Price History