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  • How are reviewers describing this item?
    color, grey, made, ordered and two.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 57.1% of the reviews are reliable.
  • This product had a total of 26 reviews as of our last analysis date on Mar 12 2020.


Most positive reviewquestion

Super gentle, perfect for toning and demi-permanent dyes!

Least positive reviewquestion

Not enough review data to provide meaningful insight.

Most authentic reviewquestion

Did not irritate my scalp at all. Would recommend highly. It is not pungent smelling and it does the job.

Least authentic reviewquestion

What can I say?It’s developer, it works!!

Helpful Insights


    Posted by a reviewer on Amazon

    For grey coverage, the color came out a shade or two darker than it should have been (including my grey).

    Posted by a reviewer on Amazon

    The second time i tried 2oz.

    Posted by a reviewer on Amazon

    Not as thrilled with the difficulty in getting the right shade.

Review Count History
Price History