It definitely is dark almost black but it has lightened up a bit. Even coverage all the way through, even with the subtle red tone. Easy to use, no foul smell, no itching. It isn't too harsh as some coloring can be.

First time user of this product. Easy to use and i don't get as much itchiness. Thinner mixture so get more than you normally do. Keeping it moisturized keeps the color longer.

The color, cherry chocolate (or chocolate cherry) is very pretty. Hard to find any hair brands that i know and love while living abroad. It is super hard to find my color 6. Cool brown in stores but has been available on amazon.

I am almost in tears the color is so bad. Compared to other permanent hair colors this one unfortunately is not 100% grey coverage. This dye work in the sense that it mostly covered the green however it cause a lot of loss hair in the process.

The only reason i’m doing it is because this product is so ridiculously bad. Results on the box are completely inaccurate. I have very healthy hair and this product fried it.