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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

Nice reddish shade, like a dark auburn. Covers gray well. Chocolate cherry is a beautiful color.



Cons

Faded fast, lasts about 2 months with limited washes before the majority of color comes out. The grey coverage is minimal at best. Re-read the reviews specifically filtering the color truffle brown and there are many many other people who have the sam...  Read More

My hair is completely dry and unruly, unmanageable. Too bad this color is misleading/incorrect.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I’ve been using this product for a long time easy to use and does a good job


Woman of color wcoarse hair 1st prod in years that doesn’t irritate or burn my scalp minimal itching after process


By the second and third time my scalp actually felt so much better phew


The first time it washed out in a few washes

Price


Tired of paying for high priced dye jobs at the salon


I was paying more than 100 every six weeks just for root color at a salon


For 11 bucks you can’t go wrong

Shipping


Now i have it set up to ship to me every three weeks

Packaging/appearance


The color on the box is exact and it takes to my hair nicely


Been lookimg for a leas chemical hair dye

Competitiveness


I’ve also tried so many different store bought hair dyes and still made my scalp dry and itchy


I was really looking forward to using this brand because of the great reviews and many saying it did not make them itch unlike ...  Read More


Their high cost products didn’t work any better than this hair color and simply color was much gentler on my sensitive scalp


The color does not fade as quickly as other brands

Overview

  • How are reviewers describing this item?
    color, great, brown, dark and gray.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 3413.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 13,752 reviews as of our last analysis date on Apr 10 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    The color is nice but i will try other color


    Posted by a reviewer on Amazon

    Has no offensive odor or questionable ingredients


    Posted by a reviewer on Amazon

    The brand is one my hairdressers use and i was excited to see it without the ammonia chemical color is vibrant


    Posted by a reviewer on Amazon

    If you have a lot of hair and doing entire head get at least 2


    Posted by a reviewer on Amazon

    Ive become a regular at home colorer for 10 years now especially since covid im 55 yrs old


    Posted by a reviewer on Amazon

    Ive used all of the popular drug store brands


    Posted by a reviewer on Amazon

    I usually have so much dripping around my white sink


    Posted by a reviewer on Amazon

    I have maybe 10 grays in the front and sides only

Review Count History
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Price History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.