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Pros & Cons
Pros
Nice reddish shade, like a dark auburn. Covers gray well. Chocolate cherry is a beautiful color.
Cons
Faded fast, lasts about 2 months with limited washes before the majority of color comes out. The grey coverage is minimal at best. Re-read the reviews specifically filtering the color truffle brown and there are many many other people who have the sam... Read More
My hair is completely dry and unruly, unmanageable. Too bad this color is misleading/incorrect.
Highlights
Quality
I’ve been using this product for a long time easy to use and does a good job
Woman of color wcoarse hair 1st prod in years that doesn’t irritate or burn my scalp minimal itching after process
By the second and third time my scalp actually felt so much better phew
The first time it washed out in a few washes
Price
Tired of paying for high priced dye jobs at the salon
I was paying more than 100 every six weeks just for root color at a salon
For 11 bucks you can’t go wrong
Shipping
Now i have it set up to ship to me every three weeks
Packaging/appearance
The color on the box is exact and it takes to my hair nicely
Been lookimg for a leas chemical hair dye
Competitiveness
I’ve also tried so many different store bought hair dyes and still made my scalp dry and itchy
I was really looking forward to using this brand because of the great reviews and many saying it did not make them itch unlike ... Read More
Their high cost products didn’t work any better than this hair color and simply color was much gentler on my sensitive scalp
The color does not fade as quickly as other brands
Overview
- How are reviewers describing this item?
color, great, brown, dark and gray. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 3413.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 13,752 reviews as of our last analysis date on Apr 10 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
The color is nice but i will try other color
Posted by a reviewer on Amazon
Has no offensive odor or questionable ingredients
Posted by a reviewer on Amazon
The brand is one my hairdressers use and i was excited to see it without the ammonia chemical color is vibrant
Posted by a reviewer on Amazon
If you have a lot of hair and doing entire head get at least 2
Posted by a reviewer on Amazon
Ive become a regular at home colorer for 10 years now especially since covid im 55 yrs old
Posted by a reviewer on Amazon
Ive used all of the popular drug store brands
Posted by a reviewer on Amazon
I usually have so much dripping around my white sink
Posted by a reviewer on Amazon
I have maybe 10 grays in the front and sides only
Review Count History
Price History
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