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Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

My hair is natural but i did have a perm some 6 weeks a go. I love the colour, it’s a caramel brown with a tinge of copper. I use a brunette shampoo for the next 2 weeks and then on the 4th week i colour it again.

Bought 6. This product contains a bond protector which was important to me. Works well when used with peroxide. I feel like i been to the salon and a £100 richer.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


This product works well when used with peroxide


I am very pleased with the result as some colours do not adequately cover grey hairs


I was very nervous about this product as i’ve never used it but i put the application on it is a very creamy product

Price


Was looking for a dye that covers grey but us gentle on hair and a good price

Competitiveness


Bought a more expensive brand previously but not as good as this


I do use a bond repair olaplex dupe which has definitely saved my hair but its such a prolonged process when i need to dye

Overview

  • How are reviewers describing this item?
    colour, good, brown, dark and grey.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has analyzed and discovered that 78.5% of the reviews are reliable.
  • This product had a total of 9,672 reviews as of our last analysis date on May 17 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    For more brown tone leave for a shorter length of time


    Posted by a reviewer on Amazon

    Id bought one of these dyes a while back from a shop and didnt use it for a while which was a mistake on my part


    Posted by a reviewer on Amazon

    Very little wash out on subsequent washes


    Posted by a reviewer on Amazon

    Ive been feeling a bit down and deflated recently so thought id dye my air a fun colour


    Posted by a reviewer on Amazon

    I disregarded the instructions pretty much completely


    Posted by a reviewer on Amazon

    I then wrapped it in clingfilm and left it for 45mins rinced it twice and then put the hair mask on for 15mins


    Posted by a reviewer on Amazon

    Lovely colour and covers grey roots but doesnt last on the greys


    Posted by a reviewer on Amazon

    Not good continually using permanent colours so i have swapped to a 28 wash colour which does the same with no ammonia

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