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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

This shampoo cancels out the yellow tones very well. It refreshes my blonde beautifully.

No dryness or frizziness whatsoever. It is extremely moisturizing. I like the more platinum look and can't stand when it starts to get brassy.

The scent is nice, not overpowering or icky.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Excellent product lines and the purple shampoo is amazing 🤩


Works great on brassy hair and keeps blonde vibrant much longer


My brassy blonde highlights turned ash blonde after a few uses


I color every 6 weeks and have a lot of fading after 4 weeks

Price


Overall this product is amazing and worth the price


It is expensive but as i only use it once or twice a week the 10


So there’s not a lot in there for the money

Competitiveness


Love it so much and will never buy another brand


Joico shimmer lights olaplex pantene you name it from high end to drugstore

Overview

  • How are reviewers describing this item?
    purple, blonde, size, best and small.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 652.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 13,781 reviews as of our last analysis date on May 4 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I have platinum blonde hair and this shampoo is a most


    Posted by a reviewer on Amazon

    If you struggle with brass under color tone


    Posted by a reviewer on Amazon

    I only need to use 1 to 2 times a week to the brass at bay


    Posted by a reviewer on Amazon

    And its not too stinky with purfume


    Posted by a reviewer on Amazon

    Just one wash with this got rid of all of the brassy tone in my hair


    Posted by a reviewer on Amazon

    Hair is soft and the orange has disappeared


    Posted by a reviewer on Amazon

    This one i leave on for 5 minutes and it is like i just left the salon


    Posted by a reviewer on Amazon

    Ive tried others in the past they dried my hair out terribly

Review Count History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.