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Pros & Cons
Pros
This shampoo cancels out the yellow tones very well. It refreshes my blonde beautifully.
No dryness or frizziness whatsoever. It is extremely moisturizing. I like the more platinum look and can't stand when it starts to get brassy.
The scent is nice, not overpowering or icky.
Highlights
Quality
Excellent product lines and the purple shampoo is amazing 🤩
Works great on brassy hair and keeps blonde vibrant much longer
My brassy blonde highlights turned ash blonde after a few uses
I color every 6 weeks and have a lot of fading after 4 weeks
Price
Overall this product is amazing and worth the price
It is expensive but as i only use it once or twice a week the 10
So there’s not a lot in there for the money
Competitiveness
Love it so much and will never buy another brand
Joico shimmer lights olaplex pantene you name it from high end to drugstore
Overview
- How are reviewers describing this item?
purple, blonde, size, best and small. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 652.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 13,781 reviews as of our last analysis date on May 4 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I have platinum blonde hair and this shampoo is a most
Posted by a reviewer on Amazon
If you struggle with brass under color tone
Posted by a reviewer on Amazon
I only need to use 1 to 2 times a week to the brass at bay
Posted by a reviewer on Amazon
And its not too stinky with purfume
Posted by a reviewer on Amazon
Just one wash with this got rid of all of the brassy tone in my hair
Posted by a reviewer on Amazon
Hair is soft and the orange has disappeared
Posted by a reviewer on Amazon
This one i leave on for 5 minutes and it is like i just left the salon
Posted by a reviewer on Amazon
Ive tried others in the past they dried my hair out terribly
Review Count History
Price History
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