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Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

Felt amazing. Much happier. It works brilliantly.

Redken all soft heavy cream. This softens and gets rid of brassiness really easily. It also makes your hair feel so soft and silky.

Shampooed out the blue and took greater care putting the product all over every section of my head. Works a treat, totally banishes all yellow tones.

It gives a lovely tone to my hair, in fact it’s the perfect colour. Easy to use, leaves hair a gorgeous shade with no brassiness.



Cons

Purple hair is very porous. After 3 minutes my highlights went lighter, it says you can wash it off with shampoo.

For a jar is a complete rip off. Left on for 30mins and not much had change. Devastated to have wasted £20 on this. I was refunded instantly by b.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I like that it changed the tone of my hair perfectly and im so happy with the transformation of my hair


Got this product to take away the brassy blonde that comes with the hair stripping


Still have a blue streak in a different area so deduced it is user error and not the product


Ive tried other masks but ended up a bit dissapointed with the results

Packaging/appearance


Great product cute packaging easy to use and effective

Competitiveness


Really does take the worst brassiness off


I used on dry hair for 10 minutes helped me a lot to get rid of brassiness


The lightest highlighted ends of hair goes pale purple if left on for more than 8ish min

Overview

  • How are reviewers describing this item?
    blue, left, yellow, purple and soft.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 11357.
  • Our engine has analyzed and discovered that 79.2% of the reviews are reliable.
  • This product had a total of 45,995 reviews as of our last analysis date on Apr 5 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    The first time i used it i wasnt sure so i only left it in for 5 minutes


    Posted by a reviewer on Amazon

    I panicked when i saw the blue and thought id end up with blue hair but when i dried it


    Posted by a reviewer on Amazon

    The second time i left it in for 20 minutes


    Posted by a reviewer on Amazon

    Granted it is a bit messy and easier if you get someone else to do it for you


    Posted by a reviewer on Amazon

    I thought it was a duff batch but used it anyway


    Posted by a reviewer on Amazon

    It really whitens up the blonde when it starts to look a bit yellowybrassy


    Posted by a reviewer on Amazon

    My hair is very dry from bleaching and straightening

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