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Highlights
Quality
Out with the old in with the new
I would also gather that the folks disagreeing with the value of this book may not be fluent in the social media formats younge... Read More
I cant disagree with the fundamental thought behind the book being remarkable is certainly far more valuable today than just be... Read More
His message is throttling innovators forward with the idea they must put extreme amounts of effort into standing out from the crowd
Competitiveness
I love how seth godin uses a lot of advertising examples to prove his point and show us business lessons that are very valuable... Read More
To be the one that is getting noticed is important so make yourself noticed over all your competitors
The author basically dismisses tv advertising altogether and even states later in the book that spending millions of dollars on... Read More
Due to severe competition a local retail store competing against walmart and target with the same lowprice strategies will fail over time
Overview
- How are reviewers describing this item?
purple, great, remarkable, new and different. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 2,444 reviews as of our last analysis date on Nov 25 2022.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I would say that the target market is anyone trying to make money off of a product or service
Posted by a reviewer on Amazon
Marketers have their ideas on what works and what doesnt
Posted by a reviewer on Amazon
However the notion that a company should be unique a purple cow or have something unique about at least one of its products or services makes a lot of sense
Posted by a reviewer on Amazon
Seth godin adds another ‘p’ to the endless list of marketing p’s
Posted by a reviewer on Amazon
This “tvindustrial complex” is the idea of finding a large market niche that has not yet been dominated build a factory and buy ads on television
Posted by a reviewer on Amazon
This technique does not work today because people are very good at ignoring mass media now
Posted by a reviewer on Amazon
This does not mean the marketing team can be terrible rather godin implies that if your car company’s product is the same old model with nothing that distinguishes it then a great tv commercial will not help it sell
Posted by a reviewer on Amazon
The author basically dismisses tv advertising altogether and even states later in the book that spending millions of dollars on super bowl commercials is not the right investment for companies looking for an edge in the competition
Review Count History
Price History
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