Posted by a reviewer on Amazon

We used to say that ”50 of my marketing budget is wasted if i only knew which 50”

Posted by a reviewer on Amazon

This quote is now way past its sellby date

Posted by a reviewer on Amazon

Both of these must be engaged in order to implement the right actions and to get correct measurements from the same actions

Posted by a reviewer on Amazon

Its not done in one afternoon

Posted by a reviewer on Amazon

What theyve learned is that too many companies are spending all of their time and treasure following ui and ux trends and redesigning their sites based on the whims of creative directors and not nearly enough resources on using big data to sort out whats working on your site and doing more of that

Posted by a reviewer on Amazon

The book is thin essential and maybe should even be proprietary

Posted by a reviewer on Amazon

Theyre giving away 100000 of consulting for 16

Posted by a reviewer on Amazon

Packed with actionable advice and reflecting the decades of experience of its two authors outsidein marketing should be required reading for any digital marketer