The formula is outstanding compared to any other natural/organic formula i have tried. It is a higher quality product that works well. It has good coverage and is vegan and non-gmo.

Mascara is non-clumping and easy to clean off. Not waterproof, but i'm glad it's not. "it's smooth to apply, it's lasting power and no clumping!

It goes on beautifully, 1 application and stays on as well as comes off easily. Does everything mascara is supposed to accomplish. Goes on very nicely and has a light, pleasant smell.

It applies perfectly and darkens and lengthens my very light colored lashes. I like how it adds volume with out making my lashes all clumped together. They send an email with tips that work great for fuller lashes.

It's gentle and flattering. Wears well and stays put all day, and removes easily.

"very clumpy and gloppy even with first use. This causes my eyes to get irritate if the slightest amount gets in it, and also irritates my eyes when i wash it off" "there is no volume, even though i apply several coats.