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Pros & Cons
Pros
Marketing to the affluent is chock-full of practical, actionable advice for anyone looking to improve their financial situation. Kennedy fully grasps the difference between old money and nouveau riche. The tips are specific and actionable. From develo... Read More
Cons
The author’s political leanings are so apparent and distracting.
Highlights
Quality
Great book to understand the advantages of building a business that serves affluent clientele
Easy to read couldn’t put it down
The material is easily woven into digestible chunks
If you fill a need and do it well with targeting the biggest pain points of your customers you’re on your way to success
Price
Good value every time i check a chapter at random
It provides sound wisdom on approaching people with the most money to spend on goods and services
Competitiveness
Kennedy fully grasps the difference between 34old money34 and 34nouveau riche
Technically kennedys other book is about marketing to seniors
Overview
- How are reviewers describing this item?
affluent, good, political and great. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 189 reviews as of our last analysis date on Feb 1 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Technically kennedys other book is about marketing to seniors
Posted by a reviewer on Amazon
But if you know where the wealth currently resides youll understand that dual income boomers who are about to inherit the largest mass of wealth are indeed the affluent
Posted by a reviewer on Amazon
A boomer myself i know how tricky it is to market to us because our generation has never been like the gen before it
Posted by a reviewer on Amazon
Including what people who arent smart call 34aging34
Posted by a reviewer on Amazon
Master your messages to this generation and youll have the treasure map that helps you serve the affluent
Posted by a reviewer on Amazon
I was looking for a book that could help me learn how to market to a customer base
Posted by a reviewer on Amazon
I had a lot of marketing ideas
Posted by a reviewer on Amazon
If youre looking for a noholdsbarred takenoprisoners guide to getting really rich then dan kennedys no b
Review Count History
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