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Pros & Cons
Pros
Ask good questions and continually qualifying prospects. Create a dialogue with a customer about his/her expectations, so that you can gain the information you need to manage those expectations. Be clear and firm on your own interests and capabilities... Read More
Easy to read and chock full of great bits of information. The book's insights are immediately actionable. Good intro for newbies.
Dan englander is a great account manager that has a talent for explaining what he does and how he does it. Dan writes well and his messages are clear and to the point. Dan is a true master in the world of account manager and i've learned a lot from hi... Read More
It is light on process but brimming with solutions. The step-based format makes the material accessible, which is refreshing after dealing with so many dense business books. It can benefit individual contributors as well as leaders.
Cons
General tips about how to sell. Very basic, not about key account management.
Highlights
Quality
The 102 steps do an excellent job of pulling together all the disparate elements to the job and giving sound advice at each step
This book clearly details specific strategies – several of which i was able to quickly implement – which helped make my managem... Read More
There are innummerable books of sales tips and sales techniques and sales methods
I read a prepublished version of this book and in spite of neither being in sales nor in account management i learned a lot
Price
90 percent are crap isaac asiimov said 90 percent of anything is crap so looking for value is like panning for gold
I enjoyed the process dan takes through the sale
Competitiveness
You can tell hes truly cared for his clients and always does whats best for them even when that was recommending a competitor
I wouldve been skeptical of the 34account management34 focus which looks unrelated to my role but i have friends in that field ... Read More
Overview
- How are reviewers describing this item?
great, good, easy and new. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has analyzed and discovered that 75.3% of the reviews are reliable.
- This product had a total of 130 reviews as of our last analysis date on Apr 24 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
This is a book about advertising agency projectbased account management not sales account management
Posted by a reviewer on Amazon
Nothing astonishing here but good intro for newbies
Posted by a reviewer on Amazon
Veterans will find it a bit too obvious
Posted by a reviewer on Amazon
I picked up this book because it said it would be helpful even if youre not an account manager i dont think it delivers everything it promises for people that arent account managers
Posted by a reviewer on Amazon
There are certainly good tips though and since its a fast read id recommend it even to non account managers as myself
Posted by a reviewer on Amazon
Dont get your hopes up but expect to get a little more insight on your colleagues day to day life
Posted by a reviewer on Amazon
The problem is that it isnt scaling well and i feel scattered
Posted by a reviewer on Amazon
I am returning to salesaccount management after a 15 year hiatus pursuing a military and contracting officer career
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Price History
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