This is a terrific book with all the kep points to remind you what to think about and address when you are creating a brand. I now simplify things and focus on who matters and stopped focusing on trying to gain every customer.

Matthew goldfarbauthor, renegade thoughts[. Bought this on seth godin's recommendations and now receive her newsletter. Buy it and keep it at hand. I recommend it to anyone who is looking to find their own voice. It seth me on my road to self-discover...  Read More

A consistent source of inspiration for those seeking to create stories worthy of being told and retold. Her skill is in noticing the details in everyday situations which she deftly weaves into a story. Each page has something interesting and thought-p...  Read More

This book is full of priceless little gems. Strung together in one book, it's a string of pearls you should wear everyday. Every chapter is worth every cent spent.

The book reads like a collection of blog posts. It's less about informing and more about trying to trigger reflective thought. Some of the ideas are okay, but most are cliche, heard-it-before stuff.