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Fakespot Review Analyzer Report


Analyzed on:Sep 8, 2018
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There are indications of unreliable/low quality reviews. You be the judge.

1.25818818

Analysis overview

Our engine has analyzed and discovered that 40.0% of the reviews are reliable.
This product had a total of 818 reviews on Sep 8 2018.
Our engine detects that in general the reviewers have a mixed positive and neutral sentiment.
Interesting tidbit: the most used word by reviewers is hair.
How are reviewers describing this item?
great, soft, frizzy, dry and good.
Our engine has detected that Amazon has altered and removed reviews from this listing. We approximate total reviews removed to be 1687.
Previous analysis of this listing was an F grade.
Our engine has detected product exchange for reviews. We believe these reviews are harmful for real consumers because of the inherent bias and our grade reflects that.
Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
Our engine has determined that the review content quality is low.

Reviews summary

She normally has a problem with dry/brittle hair (result of a harsh color treatment?), but this seems to keep her hair silky smooth

It smells lovely and perfumed, and my hair is soft without any great residue afterwards

My hair is thin, so i tend to get greasy quickly with other conditioners, but not this



Review Count

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Price Track

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Unreliable Reviewer
Enjoli Baker
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Language utilizes many superlatives or is suspiciously positive
✓ Correlation with other fake reviewers' profile data and language.

Unreliable Reviewer
Amazon Customer
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Repeats reviews text
✓ Correlation with other fake reviewers' profile data and language.
✓ Large number of reviews created on the same date.

Unreliable Reviewer
Tiffany
Reviewer Analysis:
✓ Overwhelming amount of positive reviews
✓ Correlation with other fake reviewers' profile data and language.
✓ Large number of reviews created on the same date.


[["hair", 370], ["product", 91], ["mask", 62], ["love", 46], ["like", 39], ["oil", 38], ["great", 34], ["argan", 33], ["soft", 33], ["frizzy", 30], ["dry", 28], ["conditioner", 27], ["hsi", 26], ["time", 25], ["using", 25], ["products", 24], ["well", 21], ["good", 21], ["about", 20], ["minutes", 19], ["healthy", 19], ["leave", 18], ["week", 17], ["made", 17], ["from", 16], ["smoothing", 16], ["feel", 16], ["review", 15], ["smooth", 15], ["shampoo", 14], ["long", 14], ["once", 14], ["since", 14], ["makes", 14], ["best", 13], ["definitely", 13], ["nice", 13], ["feels", 12], ["free", 12], ["thick", 12], ["received", 12], ["how", 12], ["his", 12], ["over", 11], ["price", 11], ["recommend", 11], ["wash", 11], ["help", 11], ["better", 11], ["works", 11], ["doesn't", 11], ["curly", 11], ["again", 11], ["stuff", 11], ["frizz", 11], ["put", 11], ["other", 11], ["opinion", 10], ["our", 10], ["still", 10], ["amazing", 10], ["smell", 10], ["before", 10], ["give", 10], ["looking", 10]]

Fakespot Review Grade

F
Our analysis detected 60.0% low quality reviews




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