A

Fakespot review grade

A

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Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

Great as always, don't expect much if your hair hasn't been pre-lightened. It lasts a long time and is easy to apply.

The colour is more lavender than lilac until the first 2-3 washes.

Cons

This one has an oddly translucent look to it, and left almost no pigment in pre lightened hair. The result is a mix of strands of hair that look like they were never dyed at all.

Didnt work at all. And this one misses from way back.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

This was my goto hair brand in high school and with the cost of living crisis i cant afford a professional hairdresser anymore ... Read More

Great hair dye good quality didn’t ruin my hair

Overview

How are reviewers describing this item?
colour, great, blonde, bleached and brown.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 1,432 reviews as of our last analysis date on Jul 24 2023.