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Highlights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Quality


Price is great for the quality of the color and longevity.

Positive Review

I bought this product for my mom in law and she is in love with it.

Positive Review

Been receiving same product as my subscription but this delivery is disaster.

Neutral Review
Overview
  • How are reviewers describing this item?
    color, brown, easy, red and good.
  • Our engine has detected that the listing/variation has anomalous review count history. Please review the historical review count graph.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1533.
  • Previous analysis of this listing was an C grade.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 70.0% of the reviews are reliable.
  • This product had a total of 13,611 reviews as of our last analysis date on Mar 7 2021.
Details

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

My hair felt soft and healthy after use.

Most authentic reviewquestion

Surprised that it covered so well, without drying my hair out.

Least authentic reviewquestion

My wife is a hairdresser and this compares favorable to the professional products she uses.


Helpful Insights

BETA

This feature is in BETA, meaning the algorithms used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Easy application, i like it , it covers the grey hair but it started to disappear since the third shower


    Posted by a reviewer on Amazon

    Doesn’t work well on stubborn grays.


    Posted by a reviewer on Amazon

    Looked natural but washed out after 4 washes


    Posted by a reviewer on Amazon

    It’s not as light as i thought it was going to be.


    Posted by a reviewer on Amazon

    It’s alright, it’s not chocolate brown more like .


    Posted by a reviewer on Amazon

    If you are are going from black to chocolate brown without bleach, this is not going to work.


    Posted by a reviewer on Amazon

    Like that i can set up autoship for when i need it, evey 8 weeks never run out.


    Posted by a reviewer on Amazon

    The only disappointment i have is they never resolve the pre-serum issue.

Review Count History
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Price History
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