There's not really much of a scent to it, and it was extremely easy to use. It does such a nice evenly distributed application! Clean up is a breeze.

Amazingly beautiful, stylish color. It's subtle and you can only tell in certain lighting. Hair feels very silky while rasing.

This hair dye works wonderfully, without an extra step to bleach the hair. Coloring it for the first time. The colour is so pretty and i need to apply it to my hair every month.

It was messy, annoying, multi-step, and time-consuming. The color is disappointing.

My bath mat is permanently stained with this dye. Like bloggers have said, it barely looks brown in indoor light. It's more an unattractive, fake orangey brown than it is a natural-looking ash brown.