B

Fakespot review grade

B

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

Its purple and it helps smooth out the highlights with the natural hair color

I use it multiple times a week along with the conditioner and it works sooo good

Packaging/appearance

It looks so nice when it comes out of the bottle has a very nice blue color to it

I noticed that they recently changed the packaging

Competitiveness

This product is superior to other toning products at a fraction of the cost

Jocio has been one of my favorite hair brands

I have been using joico color balance purple shampoo for over five years

Didn’t like the viscosity and could’ve smelled better

Overview

How are reviewers describing this item?
purple, great, color, good and blonde.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 80% high quality reviews are present.

This product had a total of 8,606 reviews as of our last analysis date on Jul 3 2021.