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  • How are reviewers describing this item?
    great, color, brassy, blonde and soft.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 32 reviews as of our last analysis date on Jul 29 2016.
Reviews Summary

Love it and cheaper then the one at the store joico purple is great for gray,silver, or white hair

My hair is brilliant and keep perfect color great product

Makes my hair sooo soft and smells delicious i love the rich texture and how it's made my hair feel very healthy again after being stripped of most of my dark hair color

The color shampoo is almost black it's so dark ppurple, exactly what i need to keep my hair a beautiful white love it i only use this product once or twice a week

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