Pros & Cons
Pros
This shampoo is very affordable and actually smoothes my thick, wavy hair. It’s helps control frizzy hair.
Scent is enjoyable. It smells good.
It's thick and has a nice scent and creates a good lather.

Highlights
Quality
Mine was shipped in a box so i did not have issues with the product opening during shipping.
After finishing up with the blow-dryer, i could still tell my hair was more straight and a lot less frizzy.
They want to make stuff that nobody wants rather then reading the reviews that say people love this product.
Price
I like how my curly hair feels and behaves using this shampoo, and i like the price on amazon.
Great product but a bit high price
I was afraid in buying a new brand, but since the price was good, i tried.
Packaging/appearance
This works exactly the same as the old flawlessly straight, just with new pretty purple packaging (and 2 ounces less per container).
My only complaint is that it is a bit thin and takes some work getting it out of the bottle.
Competitiveness
Helps with detangling for picking or brushing.
It does a great job on flyaways, and i just add a bit of moroccanoil light oil and a pea-sized amount of the john frieda secret... Read More
It is more expensive per ounce than some salon brands, so you do have to take that into account.
Overview
- How are reviewers describing this item?
great, straight, curly, good and frizzy. - Our engine has detected that the listing/variation has anomalous review count history. Please review the historical review count graph.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1400.
- Previous analysis of this listing was an C grade.
- Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 71.7% of the reviews are reliable.
- This product had a total of 1,640 reviews as of our last analysis date on Dec 11 2022.
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Posted by a reviewer on Amazon
They want to make stuff that nobody wants rather then reading the reviews that say people love this product.
Posted by a reviewer on Amazon
I have super curly hair, so i would never buy a product like this expecting it to come out perfectly straight.
Posted by a reviewer on Amazon
You pay more for more for this product in the stores.
Posted by a reviewer on Amazon
It is thick and after washing gets way to full.
Posted by a reviewer on Amazon
Hope it continues to give me these results- i only used it once.
Posted by a reviewer on Amazon
The smell is super as soon as you open the bottle.
Posted by a reviewer on Amazon
No need to use more than your normal amount either.
Posted by a reviewer on Amazon
Almost like after using a flat iron.