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Pros & Cons
The AI used to provide these results are constantly improving. These results might change.
Pros

This shampoo is very affordable and actually smoothes my thick, wavy hair. It’s helps control frizzy hair.

Scent is enjoyable. It smells good.

It's thick and has a nice scent and creates a good lather.

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Highlights
The AI used to provide these results are constantly improving. These results might change.

Quality


Mine was shipped in a box so i did not have issues with the product opening during shipping.


After finishing up with the blow-dryer, i could still tell my hair was more straight and a lot less frizzy.


They want to make stuff that nobody wants rather then reading the reviews that say people love this product.

Price


I like how my curly hair feels and behaves using this shampoo, and i like the price on amazon.


Great product but a bit high price


I was afraid in buying a new brand, but since the price was good, i tried.

Packaging/appearance


This works exactly the same as the old flawlessly straight, just with new pretty purple packaging (and 2 ounces less per container).


My only complaint is that it is a bit thin and takes some work getting it out of the bottle.

Competitiveness


Helps with detangling for picking or brushing.


It does a great job on flyaways, and i just add a bit of moroccanoil light oil and a pea-sized amount of the john frieda secret...  Read More


It is more expensive per ounce than some salon brands, so you do have to take that into account.

Overview
  • How are reviewers describing this item?
    great, straight, curly, good and frizzy.
  • Our engine has detected that the listing/variation has anomalous review count history. Please review the historical review count graph.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1400.
  • Previous analysis of this listing was an C grade.
  • Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
  • Our engine has determined that the review content quality is low.
  • Our engine has analyzed and discovered that 71.7% of the reviews are reliable.
  • This product had a total of 1,640 reviews as of our last analysis date on Dec 11 2022.
Details

BETA

The AI used to provide these results are constantly improving. These results might change.

Most positive reviewquestion

I have super curly hair, so I would never buy a product like this expecting it to come out perfectly straight. But it definitel...  Read More

Most authentic reviewquestion

The only product to control my curls.

Least authentic reviewquestion

Must buy! Great price! You pay more for more for this product in the stores. This product leaves your hair silky and full of vo...  Read More


Helpful Insights

BETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    They want to make stuff that nobody wants rather then reading the reviews that say people love this product.


    Posted by a reviewer on Amazon

    I have super curly hair, so i would never buy a product like this expecting it to come out perfectly straight.


    Posted by a reviewer on Amazon

    You pay more for more for this product in the stores.


    Posted by a reviewer on Amazon

    It is thick and after washing gets way to full.


    Posted by a reviewer on Amazon

    Hope it continues to give me these results- i only used it once.


    Posted by a reviewer on Amazon

    The smell is super as soon as you open the bottle.


    Posted by a reviewer on Amazon

    No need to use more than your normal amount either.


    Posted by a reviewer on Amazon

    Almost like after using a flat iron.

Review Count History
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Price History
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