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Pros & Cons
Pros
I use a tiny amount (just about half a fingertip) because my hair is so fine. My hair feels so much stronger and healthier. I am now on my third bottle, each bottle last a long time.
Great for detangling without breaking. I find that i don't have as many split ends while using the leave in treatment. This is the same one that was sent in my ipsy bag.
This product keeps curly hair from frizzing! I highly recommend this treatment for hair that is dry, damaged, color treated or if you have issues with frizzy hair.
The scent is almost non-existent, which is nice because i'm sensitive to perfumes. It smells great and is lightweight. And as an added bonus, it smells amazing! And a little goes a long way.
Cons
Initial smell is overwhelmingly similar to watermelon flavored cough syrup. It's very juvenile, like * body spray.
Highlights
Quality
Holy rail not heavy moisturized hair like a maniac very good stuff i’ve tried product after product
It smells great and has worked great on my hair i have the spray and the leave in conditioner i will continue to buy
My hair gets oily so easily and this product never makes my hair oily
I have dyed impossibly curly frizzy hair that is tamed every time using 12inone
Price
Its a good size bottle for the price
Shipping
Received this in ipsy and have been buying it ever since
Seller was quick with the shipping too
Packaging/appearance
This is the same one that was sent in my ipsy bag
The bottle and packaging has changed a few times but not the quality
Competitiveness
Its a very similar concept to the its 10 but less of the cost not the quality
Overview
- How are reviewers describing this item?
soft, great, shiny, long and curly. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 702 reviews as of our last analysis date on Jan 13 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Otherwise my hair looks a bit greasy by the end of the day
Posted by a reviewer on Amazon
The formula disperses throughout the dampened strands effortlessly
Posted by a reviewer on Amazon
I have waist length hair wash hair once a week
Posted by a reviewer on Amazon
Before i tried this product i have been using its 10 keratin so i was hesitant to try this one
Posted by a reviewer on Amazon
Its a very similar concept to the its 10 but less of the cost not the quality
Posted by a reviewer on Amazon
If you are tired of using products for shine moisture for soft and to detangle easily
Posted by a reviewer on Amazon
I ordered this product because i had the spray version of leave in moisturizer and thought this too would be great
Posted by a reviewer on Amazon
This works and my hair is stupid
Review Count History
Price History
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