Invisible Influence: The Hidden Forces that Shape Behavior

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788Total Reviews

Marketing & Sales

B

Company Review Grade:

Jonah Berger

21 Total Products

Invisible Influence: The Hidden Forces that Shape Behavior

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Sold by Jonah Berger

C

Fakespot review grade

C

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Pros & Cons

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Pros

Jonah berger's new book, invisible influence, shows the power of invisible influence in our society. Berger reveals that much of our behavior is determined by social forces that are largely invisible. To listen to an interview with jonah berger on rad... Read More

How do others around you shape your life and how are you shaping theirs? Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous.

The author mixes together academic research, present-day business thinking and scientific viewpoints to great effect. It needs to be discussed and implemented for purposes of improving your organization. There's information in here that can help waitr... Read More

Invisible influence is an important book for understanding how we are often subliminally influenced. Understanding influence is a tool to empower people will improve the world.

Cons

Marketing companies count on mimicry as people want products that will identify them with the class of people they want to be around. Mimicry shows up in strange places, there is a study showing a correlation between the names of hurricanes and the na... Read More

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Highlights

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Quality

Great insights and very specific checkpoints to follow

As a brand strategist who works with startups disrupting categories this book really helped me see the importance of how to win... Read More

Good insights about some of our collective behavior without being too academic

Book is too long for the volume of information presented

Shipping

I ordered 30 of these for a sale initiative and not only did they arrive on time but everyone who received one was highly appre... Read More

Competitiveness

Some brands would pay celebrities to wear their clothes and some others would pay the same celebrities not to wear it jonah dis... Read More

Overview

How are reviewers describing this item?
social, great, same, good and invisible.

Our AI detects a high amount of irrelevant reviews for this listing. A number of the reviews included in this product may belong to other variations, editions or versions that may not be representative of the current product being sold.

Our engine has detected that there may be counterfeit products sold through this listing.

Our engine has profiled the reviewer patterns and has determined that there may be deception involved.

Our engine has determined that the review content quality is low.

Our engine has analyzed and discovered that 72.0% of the reviews are reliable.

This product had a total of 788 reviews as of our last analysis date on Mar 22 2024.