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Reviews Summary
Except that it’s wrong
” inside book jacketjonah berger cites his own research research done by his colleagues and other published research as well illustrating their findings with interesting surprising and even startling examples
As someone who believes that he is a logical and datainformed decisionmaker the author’s assertions were not always welcomed by me especially his proposition that most of us are pretty good at noticing when others succumb to social pressure but that almost all of us cannot see the same effect in ourselves p
This book helps one consider effective ways to do so
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