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Pros & Cons
Pros
Alex is a salesperson who grew up in communist romania. Carmen is a walking-talking role model of her techniques. The book is a must read foe everyone in the story telling business.
Author reveals what motivates people to action, to remember what has been spoken. Draws on latest research in neuroscience and cognitive psychology to reveal how to get your message remembered. Tells you how to make your message more memorable.
Dopamine spikes in anticipation of rewards. The area of the brain that predicts rewards is the same area that handles novelty. when people complete three steps they act on their future intentions.
Anticipation leads to sharper focus, improved cognition, and faster reactions and decisions. Portable. Criteria for repeatable portable.
Cons
The author claims she has had no impact whatsoever on the way the world communicates. This is because packard, ogilvy and roman practically invented advertising.
Highlights
Quality
Consider that you complete others’ sentences salivate in anticipation of biting into food or laugh before being tickled and thi... Read More
Pg73the brain starts with the end in mind
As with the science behind most things especially something as complex as the brain and memory describing the 34how34 and 34why... Read More
Packaging/appearance
If we were primed at point a to save the planet or to save money by reusing the bag and that mattered to us this could be effec... Read More
Competitiveness
But describe the uvula as 34the little thing that sticks down in the middle of the back of your mouth34 and we get it you may b... Read More
Simon by meeting her uncle while standing in line at the local starbucks
Overview
- How are reviewers describing this item?
content, great, future, impossible and memorable. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 349 reviews as of our last analysis date on Nov 11 2023.
Helpful InsightsBETA
Posted by a reviewer on Amazon
She invests the time and thought to present original material in an intriguing interactive way that sticks
Posted by a reviewer on Amazon
Indirctly it makes it clear why we should avoid advertising
Posted by a reviewer on Amazon
Found the real takeaways were in chapters 9 10
Posted by a reviewer on Amazon
Service marketing is how a persons expectation meets with results that translates into satisfaction and dissatisfactory responses
Posted by a reviewer on Amazon
I typically just read ebooks for convenience
Posted by a reviewer on Amazon
I always wondered why scarcity tactics and promises of great results showed up in ads and sales tactics
Posted by a reviewer on Amazon
I wanted to be that red butterfly on the cover
Posted by a reviewer on Amazon
When i first started reading the book i was a bit bored
Review Count History
Price History
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