Its very lightweight, very roomy, keeps everything organized. The pocket in the back is great to grab and transfer my wallet. The front compartment works great for snacks or my lunch.

The top opening is perfect because it allows you to see most everything without digging. It is built for convenience. I just wish they would make one with more subtle hardware.

I am pleasantly surprised how well this has held up. The material is also different-not sure if it will be as durable. It has velcro things to hang on my stroller or just a shopping cart.

The straps on the halova are much worse in terms of quality compared to the land bag. The shoulder straps are uneven and come undone often. The seams are ripping and the bag is literally falling apart.

The inside zipper broke and after 3 months the seam of the cooler broke and there is gel everywhere. The zipper is bad and the fabric is trash. The worst feature is the zipper.